KFC Will Test Beyond Meat’s Plant-Based Chicken At Atlanta Location
Beyond Meat Inc. has another high-profile fast-food partner — KFC — to help the faux meat maker tackle a plant-based substitute for a different major protein source: chicken.
KFC, owned by Yum! Brands Inc., will test plant-based nuggets and boneless wings at one of its Atlanta restaurants on Aug. 27. The location will offer complimentary samples to customers who purchase other items.
“Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout,” KFC said in a statement.
Beyond Meat is rapidly appearing on restaurant menus across the U.S. and Canada as plant-based meat substitutes rise in popularity and chains like Dunkin’, Tim Hortons and Carl’s Jr. seek to lure in new diners. Competitor Impossible Foods Inc. has developed the Impossible Whopper with Burger King and sliders for White Castle.
Until now, Beyond Meat’s major restaurant partnerships have been limited to burger, sausage and ground-beef substitutes, although the company is also working on bacon. Chicken substitutes are gaining attention from big companies, however: Tyson Foods Inc. has developed vegetarian nuggets that include egg whites and Perdue Farms Inc. has marketed its blended chicken and vegetable nuggets as plant-based. Conagra Brands Inc.’s Gardein has several chicken substitute products, including crispy chicken tenders.
Beyond Meat shares rose as much as 4.9% in New York trading on Monday to $153.99. The stock has climbed more than 500% since its initial public offering on May 1. Yum shares, which have gained about 27% this year, rose as much as 1.1% to $116.62.
Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm
TICTOC ON SOCIAL:
Follow TicToc on Twitter: https://twitter.com/tictoc
Like TicToc on Facebook: https://www.facebook.com/tictoc
Follow TicToc on Instagram: https://www.instagram.com/tictoc
Watch all of TicToc’s videos: https://www.tictoc.video/
Listen to TicToc’s podcast: https://apple.co/2D3Vta7
Subscribe to our newsletter: https://bit.ly/2FJ0oQZ
TicToc by Bloomberg is global news for the life you lead. We are a 24/7 news network that covers breaking news, politics, technology, business and entertainment stories from around the globe, supported by a network of Bloomberg’s 2,700 journalists across 120 countries.