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Hasbro buys Peppa Pig owner Entertainment One in $4 billion deal

Hasbro buys Peppa Pig owner Entertainment One in $4 billion deal

The share price of Peppa Pig owner Entertainment One soared over 35% after news that US toy maker Hasbro Inc snapped up the firm. Under the $4-billion all-cash transaction, Entertainment One shareholders will receive $6.86 per share. This deal — the biggest in Hasbro’s history — is over three times what ITV offered for Entertainment One in a failed takeover bid nearly three years ago.

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