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Is this the most famous logo in sport? | Yankees vs. Red Sox in London

Is this the most famous logo in sport? | Yankees vs. Red Sox in London

As New York Yankees and Boston Red Sox prepare to take to the field in London for the first time, Sam Borden examines what makes the Yankees brand so iconic and recognisable around the world? With most Yankees caps being worn by non-baseball fans, we look at the strategy behind the famous NY.

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