Biggest Father’s Day Ever: Retail Spending to Hit $16 Million All-Time High

Biggest Father’s Day Ever: Retail Spending to Hit $16 Million All-Time High

Father’s Day spending will hit an all-time high of $16 billion this year, according to the National Retail Federation.

Soon the third Sunday of June will be upon us, and with it, quarries of whiskey stones, herds of leather goods, and an inferno of grills—all presented as perfect gifts for Dad. As the editor-at-large of Fatherly, a site devoted to modern parenthood, I’ve watched this annual algae bloom of patriarchy year after year. Over the past 10 years alone, according to the National Retail Federation, Father’s Day spending in the U.S. has increased by $6.6 billion, and is estimated to reach $16 billion this year. That’s a lot of hip flasks and fishing trips. But as the roles of fathers and notions of masculinity evolve, so should your gift giving. For those woke dads out there—or those just opening their eyes—here are 12 ideas to celebrate that this Father’s Day isn’t your father’s Father’s Day.

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