Why Disney Is Really Re-Releasing Avengers: Endgame

Why Disney Is Really Re-Releasing Avengers: Endgame

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Avengers: Endgame was the epic culmination of over 20 movies released across more than a decade, earning well over two billion dollars at the global box office. So why would Disney re-release the movie less than two months after its debut? Here are a few reasons.

One big reason why Endgame is getting another push in theaters doesn’t have anything to do with the Avengers at all. It’s another blockbuster that still holds the top spot at the global box office.

In 2009, James Cameron’s Avatar brought in more than $2.7 billion, easily claiming the all-time box office crown with its 3-D, sci-fi spectacle. It’s held on to the record for an entire decade, but that era may be about to meet its end.

The Avengers made a major splash with a record-setting opening, with Endgame becoming the fastest film to ever surpass $2 billion. It eclipsed the entire box office revenue of its predecessor, Infinity War, in just 11 days. But the new movie soon began getting pushed out of theaters by an onslaught of summer blockbusters, leaving it around $43 million shy of the all-time record after two months in theaters.

In hyping up a new release of the movie, it’s clear that Marvel is in it to win it, and this scheme might be just the thing to push the MCU over James Cameron’s otherworldly odyssey.

Watch the video for more about why Disney is really re-releasing Avengers: Endgame!

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Surpassing Avatar | 0:17
Bonus features | 1:15
Teaming up with Spider-Man | 3:07
See such marvels | 3:50
It all comes back to Disney | 4:44

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